Feed the Bears: Crisis Communications with the Media

This program is useful to those in law enforcement, administration, leadership and those on the front lines when they are asked to respond to media requests during a crisis event. Based on past examples and research best-practices, the presenter(s) will share with you the importance of establishing these approaches prior to a crisis event and with an awareness that more than one person needs to be trained in terms of how to talk to the media. The webinar will address the challenges and speed of social media, the importance of regularly scheduled times to discuss crisis updates, and how to train staff on the front lines to re-direct questions and work within a larger system.

Who should attend?

  • Campus leadership, president council, board of trustees
  • Campus law enforcement
  • Department heads (faculty and student affairs)
  • Public relations staff and marketing
  • BIT/CARE team members
  • SRO and other school security officials
  • Guidance and counseling staff
  • Psychologists, social workers, mental health counselors
  • Principal, Dean of Students, VPSA, Superintendent

In this course, you will…

  • Learn how to develop a versatile and adaptable crisis media response plan.
  • Obtain clear guidance on how to train staff on campus and set up clear expectations for how to address crisis events from a consistent and reliable set of standards.
  • Review of common missteps when addressing the media

Per webinar

  • Members: $249
  • Non-Members: $349

Attendees of live webinars will receive a copy of the recording.

NABITA reserves the right to record any of our Training & Certification Courses. Participating indicates your assent to being recorded, and for that recording to be used by NABITA for any purposes. If you prefer not to be recorded, please contact us once you register, and we will make arrangements for your participation without identification.


Brian Van Brunt, Ed.D.

President, NABITA; Partner, TNG

Brian Heider

Vice President of Investigations, TNG

Event Registration

Membership Benefits



  • For one-year per Higher Education Institution, K-12 School or District, Organization, or Workplace
  • Access to NABITA services and products worth up to $20,000, without per-item fees
  • Three complimentary registrations to NABITA Certification Courses
  • 10% discount on newly released resources
  • VIP Social at NABITA Annual Conference
  • Electronic access to all NABITA books published prior to current calendar year
  • CARE Team Manual and BIT in a Box
  • Training videos released prior to current calendar year
  • Access to all live webinars
  • Risk Assessment Tools including SIVRA-35, Looking Glass, ERIS, Risk Rubric, and Non-Clinical Assessment of Suicide
  • Unlimited individual members (sub-users) with full access
  • And more!



  • For one-year per Higher Education Institution, K-12 School or District, Organization, or Workplace
  • Up to 8 individual members (sub-users) with full access
  • Up to 10 webinars
  • Electronic access to 2 NABITA books published prior to current calendar year
  • SIVRA-35 training video and subscription
  • And more!



  • One-year membership per individual.
  • Access to member-only listserv.
  • Weekly newsletter.
  • Member materials and resources.
  • And more!