College campuses are constantly refreshing their populations. Every four to six years, there is nearly a 100 percent turnover of the student body (though perhaps less at some community colleges). In addition, many faculty and staff members retire or accept positions at other institutions each year. As a result, BIT focus and composition can change over time with employee turnover; as can its methods for interacting and communicating with the campus community, leaving new students with less understanding than those from previous classes about what the team does and how to engage its help when someone’s behavior becomes cause for concern. This whitepaper should help BIT teams refocus on the core issues of ensuring the campus knows about the BIT and its mission.